Babysitting at Coachella??!

rooklyn Schugar holding the 24mm Café sign at Coachella, smiling with the festival grounds in the background at Coachella

Image of me with my laminated 24mm Café sign—you’re fav sigh girl

A group of friends posing in front of the colorful rainbow tower installation at Coachella.

A classic Coachella moment—friends, festival fits, and one very photogenic rainbow installation.

A pastel-colored ice cream stand at Coachella called “Good Time Ice Cream,” surrounded by festival-goers.

This dreamy little ice cream cart at Coachella kept me cool and sugared-up in the heat

A four-frame photo booth strip from Coachella featuring playful festival selfies.

35mm flash Photo Booth at Coachella

Babysitting at Coachella??

Still not sure what chapter of life I’m in, but apparently it’s the one where I’m a chaperone at Coachella. Babysitting… but make indie.

So here’s what went down:

My chosen family—aka the people I’ve known since birth but am not technically related to—needed someone to take my niece and her sister to Coachella in exchange for a free ticket. What’s better than vibing with your favorite little humans at a music festival?? Absolutely nothing.

I got the official “yes” to be their chaperone two days before the fest.
Naturally, I took it as a sign to turn this into a lil marketing moment for my traveling pop-up café, 24mm Cafe. So I printed a poster, laminated it like and brought it with me.

Here’s the gag:
When I started asking people to pose with it, not one single person said no. I even got a DM after the festival asking to collab on a pop-up. Like… is this marketing? Networking? Magic? Who’s to say.

Babysitting Duties:
Being surrounded by that many drunk strangers while in charge of a child? Nerve-wracking.
But my niece tapped out around 9 PM and got picked up by her dad, so I could officially clock out of helicopter-mom mode.

Brooklyn Schugar sitting on the ground at Coachella with her nieces all relaxing between sets.

Midday crash: me and the girls recharging

Festival faves this year?

Also:
Shoutout to the grilled cheese gods at New School for reviving me after 12 hours on my feet.
And to the adorable little ice cream cart that kept me sane and sugared-up.

Full-circle moment alert:
I started making YouTube videos at 13, dreaming about going to festivals like this for free. Turns out, I didn’t need a brand deal.I just needed to be a good auntie with a laminated sign.

estival-goers posing with the 24mm Café sign in front of the iconic Coachella Ferris wheel.

The moment my laminated sign became a low-key social experiment

On the Golauren schugarcochella vally